Social Awareness ads
Get out the vote
They created and photographed a series of images to create a feeling of hope and possibility. Relating to those within the Hispanic/Latino community, the colors used within the lettering relate to the colors of their culture and all regions within the Latino community. The meaning behind the imagery refers to the feeling of having the privilege to vote because others may not have it. Voting means putting your voice to use and into something that matters. This imagery creates the possibility of what can be in the future.
Skills Used
Illustrator
Photoshop
Lightroom
Indesign
Drunk Driving Awareness AD
An Awareness campaign is crucial as we strive to enhance the awareness of the dangers associated with driving under the influence. This campaign specifically targets college students but is also designed to resonate with a wider audience. The visual elements have been meticulously curated to effectively convey the campaign's main message and slogan, prompting viewers to engage in profound introspection. Through powerful visuals, we seek to vividly illustrate the potential consequences of driving while intoxicated, serving as a poignant and impactful reminder of the inherent risks involved.
Skills Used
Illustrator
Photoshop
Lightroom
Indesign
Red is one of the most attention seeking colors. Alert red is the primary color to create a sense of awareness and draw in viewers.
