Primer Paso is to give students a voice for themselves. The reason behind the branding is that it reflects those who are taking the first step into higher education. The blue and orange, symbolizing hope and courage, were chosen to inspire students as they embark on their educational journey. This color scheme, along with a more fun and lighthearted design, aims to make the initiative more appealing to the target audience. The functionality of providing actionable information can help create materials that are easy to understand and navigate. Creating three user-centered products will help empower these marginalized First Generation Latin communities and foster equality in education.